Etiquette Tips

Etiquette Tip of the Week: Get Out to Get In 
By Callista Gould, Author and Certified Etiquette Instructor


I hear from a lot of college graduates frustrated with their job hunt. Their classmates found jobs right away, while they are churning through online application forms. They have landed a few phone, video or in-person interviews but say employers just don't "get them." It's not just new college graduates. It's older employees, cast adrift in a layoff, trying to find their way in a changed market. Stay-at-home moms looking to get back into the game. Or younger employees, looking for a new direction.


The first thing to acknowledge: the job hunt is hard. You feel lost, discouraged, unwanted. It's like being picked last for kickball… only with financial consequences. Give yourself a break. Not a vacation break, but an exhale, reality-check break.


If what you are doing is not working, you need a different strategy. Start reaching out to people. On LinkedIn, you can find alumni from your school, people who work in your intended field or with your target organizations. Ask for advice. Ask for a meeting over coffee. Ask for an informational interview. Get out and interact with others. Go to an event at a local association in your field, free lectures, a library event, volunteer, try a Toastmasters meeting. Hit the pavement and drop off a few resumes in person. Make yourself get out at least twice a week. Find temporary work through temp agencies. Will some jobs seem like they are beneath you? Yes. Do they result in a paycheck? Yes.


Your job hunt is a job. It's not meant to be easy – it's a rough road paved with rejections and rebuffs. But filling out more online applications is like never leaving your driveway.

Can you do this? Yes, you can. The first step is to get out.


Have a difficult-to-buy-for graduate? My book, "The Exceptional Professional: What You Need to Know to Grow Your Career," is the perfect gift for graduates of all ages. It talks about everything from Networking to Interviewing to Business Travel to Solving Workplace Conflicts. Find it on Amazon: Or contact me about bulk pricing at

Or buy local at Beaverdale Books in Des Moines, Iowa or Prairie Lights in Iowa City

Business Marketing Tips from Al

Business Marketing Tips - The decline of Facebook


Facebook has issues. The social media network is expected to reach only 61% of adults this year. Almost 40% of shoppers will be missed if businesses rely solely on Facebook. The social giant became popular with businesses because results are measurable. But issues with news feeds, generational attitudes, cost of acquisition, privacy and other social marketing options have affected the brand.


What to do? The answer depends on what you are trying to accomplish. Reach is important and Facebook at 61% doesn't come close to radio at 90% plus. Also, Facebook is not the only digital product available to advertisers.  Podcast platforms are very hot. Online video of any kind is a real attention grabber. Geo-based mobile advertising can be very efficient. Online sponsorships can also be very effective. If the local high school football team has a meaningful marketing program, you should be there.


The answer to the decline of Facebook is to spread your ad dollars around. It may be simple to measure everything in Likes and Shares but those only go so far. Deeper thought is needed. And remember that the most important part of advertising/marketing is a great offer and a creative ad. Give people a real reason to shop at your place. Do it in a way they will remember.


Email Al:

-Al Pervin, marketing strategist




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